Zune Squircle: Top 10 Reasons

Our old high school math teachers would be proud to see Zune Scene cited in the Wikipedia under a math section. After a source reported to Zune Scene the new Zune navigation button would be a squircle, we've taken some time to contemplate the ultimate question: WHY, OH WHY?

1. Gaming - Zune will likely support 2D gaming in 2008 and the squircle is just a fancy name for a d-pad. It will provide better directional orientation than a circle.
2. Confusion - Too many people confuse the current round button with an iPod click wheel. Watch the mp3 booth next time you are at Best Buy and see what we mean.
3. Logo - Notice how cars have a unique icon or logo on the front of the hood? The squircle will help customers to quickly identify a Zune by the shape.
4. Price - Microsoft paid Lexicon Branding hundreds of thousands of dollars to come up with the word Zune. Squircle was on sale.
5. Image - They say sex sells and the squircle is definitely a looker.
6. Gender - Studies show men are interested in rugged geometric designs while women like circles. Why not have both?
7. The Hook - If you can't get something out of your mind, like a jingle on the radio, that is good marketing. Squircle is hard to forget.
8. Innovation - Who says Microsoft can't think stuff up now?
9. Japan - Someday Japan will be an important Zune market and Squircle fits in with the whole Pokemon theme.
10. Squirt - Steve Ballmer's idea was to call Zune to Zune transfers "squirts". Squircle forms a unique alliteration when two are combined in a sentence.