UPDATE: AppleTV.

And goddammit, a %$^&#$ cellphone.

UPDATE:


Yyyyyeahhhh.

UPDATE: There's a proximity sensor on the top so when you bring it to your ear, the display and external sound shut off.

Apparently it runs full OS X and has the highest-res LCD screen evar, like it's a tiny little laptop (or, uh, tablet).

This thing looks insane.

UPDATE: Geez. You know what this is? It's the True Video iPod AND the Mac Tablet AND the iPhone.

Steve, you bitch.

UPDATE: Meanwhile...

UPDATE: "So let's compare this to some of the other phones out there..." And the crowd bursts out laughing. That's why Steve is the showman: the very atmosphere is his instrument.

UPDATE: That thing looks huge.

... But I do have to say: the interface, as presented in the web demos, makes my brain twitch.

UPDATE: Since Apple is taking this opportunity to rename itself from Apple Computer, Inc. to Apple, Inc., it looks like they just might be renaming Mac OS X to simply OS X.

I wonder if that's pronounced "Oh Ess Ecks", too?

UPDATE: If it weren't for the phone, I would buy this in a heartbeat. As it is, I wish (as does Damien Del Russo) that there were a way to buy it without the Cingular plan, so you could just use it as an iPod with wireless web browsing and e-mail and the like. (I'm told that in the UK, Apple will be forced by law—like all cellphone makers—to offer a version without a contract.)

But that interface is something else. As far ahead of the iPod the Zune's interface was, this is that far beyond the Zune. Without a touchscreen, it's not quite feasible—but I still wonder how long it'll be before the rest of the iPods will be updated with the same look-and-feel. Surely the top-end iPod (which still fills the market niche with the full-size hard drive, while the iPhone is only at the nano level when it comes to capacity) will benefit from the widescreen form factor or something like it, even though without sacrificing the click wheel they're kind of stuck. Maybe they do plan to sacrifice the click wheel, though. It's nowhere to be found on the iPhone; check out how you scroll.

Here's what I wonder, though: why no mobile iTunes Store? They've got everything I kinda-sorta-predicted, technology-wise; all that's missing is the actual software that would browse and download over wi-fi or the cell network. Surely it can be added in a firmware update, maybe even by launch time (June). Though if they'd planned it, they could have demo'ed it too; maybe they've decided that, as many points as it would score over the Zune, it's just not important to the user base.

But man, that would've been a lot of points.

UPDATE: The keynote is one of the funniest, most animated ones I've seen in a long time; Steve was almost giddy throughout it. Clearly having a grand old time.

And John Mayer said that Apple makes the world more fun, and thus is "like the exact opposite of terrorism". That's, uh, kinda cool.