| Monday, February 27, 2006 |
13:08 - An incredible sense of style
http://www.youtube.com/watch?v=VAGr3mVVUwE&search=microsoft%20ipod
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The iPod packaging, as designed by Microsoft. Brilliantly done. And righteous use of the "Breakfast Machine" track from the Pee-Wee's Big Adventure soundtrack (Danny Elfman's first collaboration with Tim Burton, and one of the best).
Of course, this could also have been about just about any company that festoons its products with those ridiculous feature stickers and cooperative branding badges. I hope it's been well illustrated to all by now that Apple's lack of decals saying "G5 Inside" and so on owes more to the seriousness with which they approach their packaging and presentation than to the fact that they weren't using Intel products before now.
Via Kris, though as a matter of fact I was already watching it when his e-mail popped up...
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Brian Tiemann
