| Monday, February 7, 2005 |
16:44 - Tiny Machine
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Speaking of positive marketing... here's what happens when even the company that makes a product isn't promoting it enough in the eyes of its fans:
Masters' 60-second animated ad features flying iPods, pulsing hearts and swirling '70s psychedelia. It's set to the beat of "Tiny Machine" by '80s pop band the Darling Buds. (You can see the ad below).
Masters quietly posted the spot to his site a few weeks ago. It received moderate traffic until it was picked up by several blogs last week. In a matter of days, the ad has been watched more than 37,000 times, and is making the rounds on blogs and e-mail.
It's a good ad, too. Chiat-Day would be proud.
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Brian Tiemann
