Wednesday, March 24, 2004 |
00:04 - Ill-Advised Marketing Campaigns 101
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I'm sure I'm not the only one who holds the opinion that the recent KFC ad, in which the woman keeps telling her bewildered husband that the chicken strips she's eating are really "kitchen strips", is one of the worst, dumbest pieces of marketing ever. (The idea apparently being that the word "kitchen" conjures up images of fresh tastiness in a way that "chicken" never could, and she just can't help spoonerizing it into her speech.)
Okay, so Kentucky Fried Chicken wants to be known henceforth as Kitchen Fresh Chicken, presumably to foster a health-conscious image for their deep-batter-fried chicken products; fine. Whatever.
But kitchen strips doesn't sound like a food. It sounds like a cleaning product.
UPDATE: Greg Kihn on KFOX Thursday morning told the story of how PETA is now handing out buckets of blood to kids in front of KFC restaurants, to protest the fact that KFC, uh, serves chicken.
My e-mail to him:
I wonder if PETA has a problem with shiploads of thousands of sheep and goats being imported to, say, Mecca, for the ritual animal sacrifice at the Hajj.
I wonder if they plan to make vegetarians out of the people of Central Asia, China, Latin America, and Africa.
No?
KFC's an easy target because it's in a country where people won't fight back, where they'll capitulate to terrorists (yes, PETA are terrorists) if it's politically correct to do so.
Then again...
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