| Tuesday, May 14, 2002 |
13:29 - Duuuuude-Wear
http://news.com.com/2100-1040-912881.html
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Apparently Steven the "Dell Guy" (you know, the one with the cute little smile you want to hit with a brick) is soooo popular with the hip teen set that Dell is releasing a line of clothing, baseball caps, backpacks, and other accessories featuring his likeness and slogans.
The PC maker said its foray into Dude Gear is a natural extension of the commercials, which have made Dell more recognizable to consumers.
"Consumers can't get enough of 'Dude' so we've given them some stylish ways to express their enthusiasm," Kurt Kirsch, director of new business development for Dell's consumer group, said in a statement.
I dunno-- I like to think I'm part of a demographic that responds to a somewhat different kind of marketing than this.
Yes, I know I must invoke Chris' Third Law: I am not the target audience. But still... I find it discouraging that the target audience in question is so bloody big.
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