"Because I see a big problem here," said Jobs. "I was thinking about it all night. I couldn't sleep after Dean came over." There were notes scribbled on the palm of his hand. He explained his experience with the iMac, how there were four models now but he had launched with just one color to give his designers, salespeople, and the public an absolute focus. He had waited seven months to introduce the other models. Bezos and Doerr nodded as he spoke.

"You're sure your market is upscale consumers for transportation?" said Jobs.

"Yes, but we know that's a risk for us," said Tim, "because we could be perceived as a toy or a fad."

If they charged a few thousand dollars for the Metro and it was a hit, said Jobs, they could come out with the Pro later and charge double for industrial and military uses.

Tim's eyebrows shot up approvingly. He looked at Dean, whose face was a mask, so he turned elsewhere. "Mike?" he said, looking at Mike Ferry for a marketing opinion.

"It's a good point," said Mike, giving his usual noncommittal response.

"What does everyone think about the design?" asked Doerr, switching subjects.

"What do you think?" said Jobs to Tim. It was a challenge, not a question.

"I think it's coming along," said Tim, "though we expect—" "I think it sucks!" said Jobs.