Tuesday, May 6, 2003 |
19:05 - Steve Blogs
http://www.apple.com/hotnews/
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Well, okay, not really. But Apple's "Hot News" page isn't just a running list of links to big-press reviews of Apple products from well-known Mac-faithful columnists anymore; apparently now it's not above engaging in a little bidirectional hat-tipping with ordinary bloggers.
Like John Vargo of bychance.net, who blogged this today:
Subject: An Open Letter to Steve Jobs RE: MP3 Addiction
Steve,
You should know that for the past few years, I've been consumed by a sickness: an addiction, really. This sickness consumed my free time, distracted me when I really should have been doing other things, and maxed out countless hard drives in my macs over the years. The sickness that I'm referring to is Audius Downloaditis, or as its more commonly known, MP3 addiction.
Over the years, I've tried numerous medications: Napster, Kazaa, and Limewire, all of which had little or no effect. I continued to spend hours downloading, testing (and often deleting), renaming and storing my stolen audio tracks. My friends tried to help, lending me their CD collections to rip in exchange for burning custom mix CDs, but still to no avail. It seemed my infection of pirated audio would continue to grow until my demise.
Then, a coworker told me about a new feature in the latest version of iTunes that caught my attention. A music store that gives you access to free 30 second previews, album art, and high-quality downloadable audio tracks at just $0.99 a piece. After hurriedly downloading and installing the new software, I treated myself with 7 fabulous audio tracks. I transferred them to my iPod, and almost immediately I could feel the MP3 fever start to let loose its grasp on me.
And Apple linked back to it.
No More MP3 Addiction
"I'd like to thank you for developing a great tool that has me well on the way to recovery," writes recovering MP3 addict John Vargo on his conversion to iTunes 4 and the iTunes Music Store. "My treatment continues, as I have a lot of MP3 tracks (almost 8,000 songs) to replace with pristine quality AAC-encoded audio." [May 6]
It's foolish to suggest that any publicly traded corporation is in business for any other reason than to make money for its shareholders. Icons like Apple and Nike and Mountain Dew are encapsulated forms of mythology for the modern man, giving us the equivalent of the tales of real-life heroism that we once had and still crave. No one company is more moral or personable or fundamentally exciting than another; strip off the fancy logos, and companies are all just faceless machines with anonymous and nearly identical clockwork inside.
Right?
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